GSK Parmaceuticals

MARKETING RESEARCH 1.1         About GSK GlaxoSmithKline (GSK) is a world preeminent research-based pharmaceutical bon ton with a powerful combination of skills and resources that provides a platform for delivering tough growth in todays rapidly changing health c ar environment. GSKs complaint is to improve the quality of homosexual life by enabling people to do more, ascertain better and live longer. Headquartered in the UK and with operations based in the US, the tender caller is oneness of the exertion attractors, with an estimated 7% of the worlds pharmaceutical markets also has leadership in four major healing(p) areas - anti-infectives, central nervous arranging (CNS), respiratory and gastro-intestinal/metabolic. In addition, it is a leader in the all-important(a) area of vaccines and has a growing portfolio of oncology products. The party also has a Consumer Healthcare portfolio comprising everywhere-the-counter (OTC) medicines, oral care pro ducts and nutritional health care drinks, all of which are among the market leaders. ground on 2004 annual Results, GSK had gross revenue of £20.3 billion ($37.2 billion) and profit originally tax of £6.1 billion ($11.1 billion). Total pharmaceutical overturn was plainly over £17 billion ($31 billion) and consumer healthcare turnover was £3.2 billion ($5.8 billion). GSK has over 100,000 employees worldwide. Of these, over 40,000 are in sales and marketing, the largest sales pull out in the industry.

Around 35,000 employees belong at 82 manufacturing sites in 37 countries and over 15,000 are in R& adenine;D.GSK R&D is based at 24 sites in 11 countries. The company has a leadi ng jell in genomics/genetics and new drug d! iscovery technologies. The GSK R&D calculate is about £2.8bn/$5bn. GlaxoSmithKlines business coating is to become the indisputable leader in the pharmaceutical and consumer healthcare industry. Achieving this goal will shoot meeting the three separate challenges that face both the industry and society as a whole: improving productivity in research and... If you deprivation to get a in force(p) essay, order it on our website: OrderEssay.net

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