What Are Marketing Strategies Of Omo Detergent Fro

Todays Vietnam has opened integration with the International economy so consumers have more than choices. The competition between brands is more and more fierce. Therefore, companies are adopting new methodologies in effectuate to commercialise their products and function to a contemporary commercialise. However, one of the brands lies in the brass of many customers in Vietnam and perhaps no one do not k nowadays about OMO detergent of Unilever. It has very businesslike and good merchandiseing dodge in Viet Nam. Unilever profits its market segment by catering to economically diverse segments of groups in the same country or region, through the launch of distinct brands, thereby aiming to increase the exposure of its brands among a wider section of the market (Arnold and Quelch, 1998). Marketing strategy has evolved as an important feature for the strategic development and magnification of business in economies of large scale leaf and emerging markets (Bang and Sh arad, 2008). lower-ranking rereach has been done on topic advantages and disadvantages of OMO. Omo detergent has a good marketing strategy (Huong Sen, 2010).

However, there is circumstantial study avalable on marketing strategy of OMO detergent from 2002 to now as considerably as the lack of specific information about OMO brand. This makeup report the results of surveys conducted in range to stop marketing and feature customers perception about the laundry detergent brand that befriend to develop marketing programs for OMO to achieve the rarified positioning which helps to ready customer loyalty. The result of this study could be useful to strive directions for future marketing programs in order to build a strong brand.I! f you want to get a full essay, order it on our website: OrderEssay.net

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