Marketing

Marketing partition It is dividing a food market into perspicuous groups of users with diametric needs, characteristics, or behavior who might require bring out intersection points or trade mixes. The company identifies different port to segment the market and develops profiles of the resulting market segments. What we atomic number 18 seeing here is that with in the well-nigh oecumenic market there are groups or customers market segments with different needs, buying preferences, of product-use behavior. In some markets these differences are relatively minor, and the benefits desire by consumers can be satisfied with a integrity selling mix. In some other markets, some customers are noncompliant to make the compromises necessitated by a single marketing mix. As a result, the segments must be addressed individually with different marketing mixes. A special(prenominal) market segment (people or organization) for which the seller designs a peculiar(prenominal) ma rketing mix is a tar originate market. Demographic Segmentation It way dividing the market into groups based on demographic variables much(prenominal) as age, sex, family size, family life cycle, income, occupation, education, religion, race, and nationality. The following are the demographic naval division of the proposed product: Age- 15 above Gender- Male and Female Family size- 1-2, 3-4, 5 and above.

civilized Status- Single, Married, Married with children, Married no children, Older, no children, and so forth Occupation- Unemployed and employed Education- towering school student, some college, college tweak Religion- Catholic, Protestant, Muslim, Hindu, Jewish and ot hers Race- Asian, Black, white and others ! Nationality- Filipino, American, Italian, French, African and others Psychographic Segmentation It means dividing a market into different groups based on well-disposed class, lifestyle, or personality characteristics. The following are the psychographic segmentation of the proposed product: amicable Class- Upper lower, middle class, upper middle, lower upper, upper. Lifestyle-...If you want to get a full essay, order it on our website: OrderEssay.net

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