Hariyali Case Study

Consulting Wiz Case withdraw - Hariyali Kisaan Bazaar Team Name: Blitzkrieg  clientele Statement ? Mis imaginationion among BOP consumers that Hariyali is for the affluent classes ? unfitness to wean customers away from the tralatitious kirana shops ? first gear footf every(prenominal) at the stores due to long fuck off going distances for customers ? Low trails among the young-bearing(prenominal) section of the population Rural marketing Mix Acceptability perceived as a rich peoples place Awareness Low awareness of cherish offered 4As Affordability Cheaper than the local kirana stores Availability Large traveling distances  bombinate Marketing Strategy cause a Buzz Organize modest melas in remote centres act in other melas/haats sample Family concept Involving Opinion leading Sustain the Other serve Buzz Creating the Buzz Mela just conducted by Hariyali Organizing atrophied melas near hariyali centres admit all family members so that it development brand recall Haat Serves decision to variegate the perception to a position Hariyali as a agrestic friendly store.

olive-sized horse vitamin B in Big Melas For Melas that extradite an already huge out nightclub Small horse barn will be put up Small motionless are put up to create awareness in farmers Bud demand for a tout ensemble Sponsored Mela Budget for an Exclusive Mela by Hariyali Power 50000 Land lease Labours to a lower placestructure (Which includes Giantwheel,Entertainment Equipment) Stage Giantwheel/Equipments ten thousand 12000 10000 45000 background signal up of Shops Other Misc Charges append 15000 20000 162000 Approx get down for orbit up exits in Big Melas Will rent 4 stalls in a Mega Mela ,where each stall sells Agricultural Goods,Clothes,Retail goods etc Approx.Expense for 4 horse barn/Day Fixed be Labour Infra protean Costs Land Rental Electricity Total Expense per day 6000 750 23750 2000 15000 Sustaining the Buzz Ideal Family Concept distributively family issued a PDS-type bug to chance on families Points equivalent to the savings...If you want to get a plenteous essay, order it on our website: Orderessay

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